Indian Railway

merchandise Project On INDIAN RAILWAYS Submitted by Dhruti Badami 11BSPHH010XXX Nikhil Goyal 11BSPHH01XXX ContentsPage Introduction foodstuffing Mix fancy up Analysis Market Segmentation Market Targeting Market Positioning The Way in front INTRODUCTION Indian Railways is the internalized railroad line club of India which owns and becomes near of the outlandishs rail transport. It is the worlds second largestemployer behind Chinese multitude has integrity of the largest and busiest rail ne twainrks in the world, an enormous network, which is spread everyplace 60000 Route Kilometre, of which roughly 30 per penny is electrified.The Indian Railways own played an integrating role in the social and economic development of the country, transporting over 18 million passengers and to a greater extent(prenominal) than 2 million tonnes of lading daily, it is the worlds largest m championymaking(prenominal) or utility employer, with more than 1. 4 million employees. Besides it s maintaind accountability of transporting men and goods crosswise the length and extensiveness of the country, it also enhances the countrys economy. As the country is emerging as one of the rapidly growing economies in the world, the pauperisation for a well- organized transport root word would become more vital.Although there run through been other modes of transport available in the country, INDIAN RAILWAYS is still able to keep back its competitive position collect to umpteen an(prenominal) advantages alike geographical diversity, worlds largest networks, and above on the whole its economical f bes in delivering the services. Marketing Mix Product Railways ecstasy three study types of services 1) weight Service 2) passenger Service 3) plowshargon Service shipment Service IR carries a huge vicissitude of goods ranging from mineral ores, fertilizers and petrochemicals, agricultural produce, iron & steel, multimodal traffic and others.Ports and study urban bea s extradite their own commit loading lines and yards. Many important clog deflects make believe dedicated platforms and separatist lines. Indian Railways makes 70% of its revenues and most of its net profit from the freight sector, and uses these profits to cross-subsidise the loss-making passenger sector. . inside the freight segment, bulk traffic accounts for approximately 95 per cent, of which more than 44 per cent is contri only whened by coal. Indian Railways also transports vehicles over enormous distances. Trucks that declare goods to a additional(prenominal) location atomic deed 18 hauled back by strikes saving the trucking company on unnecessary fuel expenses.Refrigerated vans argon also available in many beas. The Green Van is a special type use to transport light food and vegetables. Recently Indian Railways introduced the special Container Rajdhani or CONRAJ, for high priority freight. The highest promote notched up for a freight train is 120 kilomet res per hour (75mph) for a 5,500metric tonne load. Under the 11thFive Year Planof India (20072012), Ministry of Railways is constructing a new Dedicated Freight Corridor (DFC) coat about 2762 route km keen-sighted. passenger Service * Duronto shewThese atomic number 18 the non-stop delegate to point rail services (except for operable stops) introduced for the graduation time in 2009. These trains connect the metros and major state capitals of India and are hot than Rajdhani Express. The Duronto services consists of familyes of accommodation namely first AC, two-tier AC, three-tier AC, AC 3 Tier Economy, necktie Class, General Class. * Rajdhani Express These are all melodic phrase- well-educated trains linking major cities to New Delhi. The Rajdhanis relieve oneself high priority and are one of the fastest trains in India, activateling at about 140 km/h (87 mph).There are only a few stops on a Rajdhani route. * Shatabdi and Jan Shatabdi Express The Shatabdi trains are AC intercity seater-type trains for incite during day. Jan-Shatabdi trains consists of both AC and non-AC circlees. * Garib Rath Fully air conditioned trains, designed for those who housenot afford to travel in the expensive Shatabti and Rajdhani Express. Garib Rath means chariot of the Poor. The maximum speed is cxxx km/h. * Superfast Mail/Express These are trains that select an average speed great than 55 km/h (34 mph). Tickets for these trains have an additional super-fast surcharge. Mail/Express These are the most greenness kind of trains in India. They have more stops than their super-fast counterparts, further they stop only at relatively important intermediate stations. * Rajya Rani Express These are a series of convey trains operated by Indian Railways to connect state capitals with other cities important for tourism, pilgrimage or business. * Passenger and Fast Passenger These are slow trains that stop at most stations along the route and are the cheapest trains. T he trains generally have unreserved pose accommodation but some wickedness trains have sleeper and 3A compartments. Suburban trains These trains operate in urban areas, unremarkably stop at all stations and have unreserved seating accommodation. * Special phaeton Trains Palace on Wheels, Deccan Odyssey, Heritage On Wheels, Golden Chariot, Darjeeling Toy Train monetary value Freight Traffic A number of steps have been taken in the recent years to augment the railway loading as well as the earning of the Railways. As a result of those steps, the Freight earning of the Railways increased from Rs. 36,287 crore in 2005-06 to Rs. 41,717 crore in 2006-07 (increase of 16 per cent) and the loading increased from 667. 0 MT in 2005-06 to 728. 41 MT in 2006-07 (increase of 9. 2 per cent). Continuing the process further, the Railways have taken many initiatives to increase the railways freight earnings such(prenominal) as terminate up to 30 per cent has been permitted on traffic loaded in the notified tralatitious Empty Flow Directions during both grumpy and lean seasons, along with special long term lump sum rate and other concessions. Passenger Traffic set process is very complex due to the presence of various types of trains, quotas, come apartes, and concessions.The Pricing outline is based on keeping in mind the need the entire tribe of the country and is mainly based on the type of class as set forth below * 1AThe First class AC This is the most expensive class, where the get alongs are on par with airlines. Bedding is include with the fare in IR. This air conditioned check is present only on favourite routes between metropolitan cities and can carry 18 passengers. The traines are carpeted, have dormancy accommodation and have privacy features like personal coupes. * 2AAC-Two tier business line conditioned developes with quiescence berths, ample leg room, curtains and item-by-item reading lamps.Berths are unremarkably coherent in two tiers in bays of six, quadruplet across the width of the coach thence the gangway then two berths long ways, with curtains provided to give some privacy from those manner of walking up and down. Bedding is included with the fare. A panoptic gauge coach can carry 48 passengers. * FCFirst class corresponding as 1AC, without the air conditioning. This class is not very common. * 3AAC three tier var. conditioned coaches with sleeping berths. Berths are unremarkably arranged as in 2AC but with three tiers across the width and two long ways as before giving eight bays of eight.They are fairly less well appointed, usually no reading lights or provide stumble gangways. Bedding is included with fare. It carries 64 passengers in broad gauge. * 3EAC three tier (Economy) Air conditioned coaches with sleeping berths, present in Garib Rath Trains. Berths are usually arranged as in 3AC but with three tiers across the width and three long ways. They are slightly less well appointed, usually no reading lights or curtained off gangways. Bedding is not included with fare. * CCAC chair car An air-conditioned seater coach with a total of five sit in a row utilize for day travel between cities. ECExecutive class chair car An air-conditioned seater coach with a total of four put in a row used for day travel between cities. * SLSleeper class The sleeper class is the most common coach, and usually ten or more coaches could be attached. These are timed sleeping coaches with three berths vertically stacked. In broad gauge, it carries 72 passengers per coach. Railways have modified sure Sleeper Coaches on popular trains to assuage 81 passengers in place of regular 72 passengers. This was done in allege to facilitate benefits like clear the Passenger rush and simultaneously earn more revenue.But this has got lukewarm response with animadversion from the travellers and railways have decided to remove them. * 2SSeater class Same as AC contribute car, but with bench style sit and with out the air-conditioning. * URUnreserved The cheapest accommodation, the seat usually made up of pressed wood, but the cushioned seats have been rapidly replaced. Although entry into the compartment is guaranteed, a sitting seat is not guaranteed. Tickets issued are valid on any train on the same route if boarded indoors 24 hours of buying the ticket.These coaches are usually very crowded. Also higher prices are charged for Tatkal scheme and lower for superior citizens and children below 12 years of age. As a part of ongoing merchandise strategy, a number of steps have been taken by Indian Railways such as reduction in fares, proliferation of ticketing facility, installation of Passengers Incentive Schemes like Upgradation, Scheme for condescend Travellers (SOFT), etc. Place Tickets can be booked through a variety of ways * Book in soulfulness at Stations * Computerized Reservation kernel * Online booking * SMS Travel Agents Promotion Since the Indian Railways is a monopoly, they do not fall out much on promotional activities. Their major promotions include advertising in home run media, usually newspapers and hoardings. They sponsor certain national events such as the recently held community Games in Delhi and beam TV commercials during that period. Bibliography http//www. sustainable-sourcing. com/2009/06/29/nhs-procurements-10-carbon-chal lenge/ www. wikipedia. org http//indiabudg et. nic. in/es2001-02/chapt2002/chap98. pdf http //en. wikipedia. org/wiki/Indian Railways